About

What?

Low Label is a leading online retailer in the custom auto industry selling clothing and accessories to enthusiasts worldwide. My first brand, Mini Truck Scene, started in early 2011 and I have been building other brands ever since. Low Label offers one of the largest assortments of brands and merch from the top companies in this scene. I’d describe it as the Tilly’s or Pac Sun or Macy’s of the custom truck world.

Who?

This site is built and maintained by me, Randy Johnson. I am also the mastermind behind Mini Truck Scene, Hot Rod Avenue, and several of the other brands you see here. I’m an Ohio native that splits my time between running this site, building websites for clients all over the world, interviewing risk takers on my podcast, and teaching others how they can build their own e-commerce businesses. To say I wear a lot of hats would be an understatement, but I literally wear a hat almost every day of the week.

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